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News Release
For Immediate Release

Imperial Media Contact:
Craig Harries
VP Product Marketing
(714) 657-3542
charries@imperialtechnology.com



Netflix Selects Imperial SSD Accelerators for Application Speed Up 
20 Times Faster Performance than Disk 


El Segundo, Calif., July 07, 2003Imperial Technology, the company accelerating application performance, announced today that Netflix (Nasdaq: NLFX) the worlds largest online movie rental service, selected dual Imperial SANaccelerators to speed up its fulfillment application. 

“With over 1 million customers requesting titles, we manage a very large fulfillment activity and have built a responsive IT infrastructure around meeting or exceeding customer requirements,” says Ganesh Raghavan, IT Manager for Systems & Database.  "Order generation is one of the time sensitive processes for us as we need to ensure it’s complete  within a certain time frame to allow the fulfillment centers to pack and ship DVD orders.”

Launched in 1998, Netflix is the world's largest online movie rental service, providing more than one million subscribers with access to a comprehensive library of more than 15,000 DVD titles. For $19.95 a month, Netflix subscribers can rent as many DVDs as they want, with three movies out at a time, and keep them for as long as they like. There are no due dates and no late fees. DVDs are delivered directly to the subscriber's address by first-class mail from shipping centers throughout the United States. Netflix can reach more than 60 percent of its subscribers with generally next-day delivery. The company also provides background information on DVD releases, including critic reviews, member reviews and ratings and personalized movie recommendations. 

“Every customer order generates multiple database inquiries which makes the customer rental queue table, or list of movies the customer is waiting for, a critical one that requires high I/O rates,” said Ganesh.  “We tested an 18GB Imperial SANaccelerator and found that the table I/O access averaged 1 millisecond compared to 20 milliseconds on our current storage array.  As a result of the SANaccelerator, the order processing application which uses an Oracle 8i database, ran 25% faster.”  Netflix subsequently deployed the SANaccelerator in a switched fabric SAN using 2Gbps switches.  The primary application server that addresses the SANaccelerator is a Sun E4500.

The SANaccelerator helped Netflix continue to run its business while it looked more closely at upgrading its application.  “I believe the SANaccelerator could have provided even more performance improvement but we ran into another infrastructure bottleneck.  We’ve since rewritten the order generation application and its now resident in memory but the movie files still run on the SANaccelerator,” adds Ganesh.

Imperial’s SANaccelerator systems eliminate I/O bottlenecks in SANs by providing access to data hundreds of times faster than conventional rotating disk drives.  The devices act as superchargers for application performance, increasing the transfer rate for the small block transfers commonly seen in database environments without the expense of rewriting applications or upgrading to faster servers. The systems are easily partitioned and managed through SANaccess, Imperial’s LUN Masking solution, to take advantage of SAN-based storage virtualization or heterogeneous host connectivity.

About Imperial Technology Inc.
Headquartered in El Segundo, Calif., Imperial Technology has over twenty five years experience delivering high-performance, zero latency solid state storage solutions.  Imperial’s MegaRam and SANaccelerator solutions are installed on Sun, HP, IBM, and Unisys systems and integrate seamlessly in environments that run Oracle (NASDAQ: ORCL), Sybase (NASDAQ: SYBS), Microsoft (NASDAQ: MSFT), Veritas (NASDAQ: VRTS) and EMC (NYSE: EMC) products. Imperial Technology can be reached online at www.imperialtechnology.com.

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